The 90-Day Plan is the core of our process. Every 90 days, we research, create, launch, manage, and report on custom campaigns for each of our clients. We run the 90-Day Plans continuously to ensure there is no gap in service and that your messaging stays relevant and  fresh.

We use the Design Thinking methodology for all of our clients. There are 5 stages of development in the Design Thinking process: Empathize, Define, Ideate, Prototype, and Launch.

The onboarding process starts with the signing of the contract. From there, the Discovery Sessions are scheduled. There are 3 meetings that focus on Marketing, Customer Acquisition, and People & Technology. Prior to these meetings, we will request access to your marketing channels and collect existing digital assets. We will also build a custom scorecard to evaluate your company’s current sales and marketing state. After these meetings, we get to work on our research and strategy phase and develop our first 90-Day Plan.

Ad accounts are reviewed weekly to ensure budgets are kept on track. Monthly updates are provided on success metrics for the campaign, as well as any changes we think should be incorporated to enhance performance. At our quarterly meeting, we will review the previous 90-days in more detail and discuss the next 90-days.

This is a tricky question, as it is definitely not a one-size-fits all answer! There are several factors that we look at to determine your budget; industry, company size, audience, platforms, and goals - to name a few. 

To provide a general estimate, it is suggested that B2B companies should spend between 2 and 5% of their annual revenue on marketing and that B2C companies should spend between 5 and 10%. B2C is often higher as it requires more investment to reach your various customers. Whatever your budget, we can work with you to see where it would be best spent for optimal results.

Tracking success varies depending on which tactics are implemented on your account. However, we will use objectives like website visitors, leads, qualified leads, impressions-share, CTC, CTR, conversions and more to determine and track success.

Absolutely! If we know someone that would be a better fit for you, we will do the introduction.

Yes, we support all areas of North America. Most of our past business has been in Ontario, Canada however using the power of technology and maybe an airplane we can work almost anywhere.

We work with clients that have a real commitment to growing the revenue and profit of the business. Clients that will trust us to take them where they want to go

This can be a tricky one! Most businesses view this metric differently. Our main objective is to deliver an ROI. That’s how we know we will work together forever. The way we do this is built into our process. We collaborate to assess the current state of the business and then define the desired future state. Once we apply a timeline to the future state the ROI milestones will be more predictable. That being said, getting a “quick win” is always a priority. We want you to get what you want.

Of course, this varies depending on the scope of work. That being said, our customers would never accuse us of over working them. We have a team to execute on at least 99% of the deliverables in every 90-day cycle.

Like any great relationship it boils down to communication and trust. We always say we can move as fast as our clients.